Changzhou Jiayuan Chemical Co., Ltd. successfully held employee business etiquette and professional quality improvement training to empower the company's soft power
In order to comprehensively improve the professional image and comprehensive quality of employees, shape a professional, efficient and civilized corporate image, and enhance customer service satisfaction and teamwork efficiency, Changzhou Jiayuan successfully held a training course themed " Business etiquette and professional quality improvement training for employees visiting customers across borders " in the company's large conference room in June 2025. Many employees from the company's marketing department, sales department, customer service center, and administrative department actively participated in the training.
This training aims to help employees master the core etiquette standards in modern business interactions, enhance their personal professional charm, and thus enhance the company's overall brand image and market competitiveness. The company's management attaches great importance to this training. In his opening speech, the company's chairman, Mr. Yuan, emphasized: "Etiquette is an important manifestation of professionalism and a concrete manifestation of corporate culture. Professional business etiquette can not only improve personal communication efficiency, but also win the respect and trust of customers and partners. It is an indispensable part of the company's soft power construction."
Anna, a senior etiquette training expert. The course content is rich and practical, closely fitting the actual needs of the enterprise, and covers the following core modules:
Professional image building: in-depth explanation of workplace dress code (TPO principle) and grooming management to help employees show a professional and decent first impression.
Business meeting etiquette: including professional introductions, titles, business card exchanges, handshakes and other norms, to improve the appropriateness of first meetings and daily interactions.
Business communication etiquette: emphasizes effective listening, clear expression, telephone etiquette, email etiquette, and respect and empathy in communication to optimize internal and external communication effects.
Business reception and visits: detailed explanation of meeting arrangements, seating etiquette, car etiquette, reception procedures, visit precautions, etc., to ensure smooth and professional business activities.
Dining and banquet etiquette: Introducing basic Chinese and Western dining etiquette, toast culture, and table taboos to enhance calmness and grace in business banquets.
Office environment etiquette: standardize office behavior and public area etiquette to create a harmonious, orderly and efficient working atmosphere.
Cross-cultural etiquette awareness: Gain a preliminary understanding of etiquette differences in different cultural backgrounds and enhance sensitivity and adaptability in international interactions.
The training was lively and adopted a variety of methods, including theoretical explanation, standard demonstration, scenario simulation, case analysis, group discussion, interactive exercises, etc. The instructor combined a large number of actual cases to explain the cultural connotation and professional requirements behind etiquette in an easy-to-understand way, allowing the trainees to understand and master the key points in a relaxed and pleasant atmosphere. The trainees actively participated in the interaction and practiced seriously, and the atmosphere was warm.
Participants said they had gained a lot. Lucy from the sales department shared: "This training is very timely and practical. There are many details that I didn't pay attention to before, such as the wording of emails, seating arrangements in meetings, and the order of introductions. Through learning and practice, I feel more confident and know how to show professionalism and respect in business situations." Another trainee, Doreen, said: "Not only did I learn specific etiquette standards, but more importantly, I understood that 'respecting others and thinking from their perspective' is the core of etiquette, which is very helpful in improving customer experience and teamwork."
This business etiquette training is one of the important measures for Changzhou Jiayuan Chemical Co., Ltd. to continuously strengthen the construction of its staff team and enhance the connotation of corporate culture. The head of the company's human resources department said that in the future, such empowerment training will continue to be carried out, and etiquette norms will be integrated into daily behavior habits, internalized into the professional qualities of employees, and externalized into the brand image of the company, laying a solid soft power foundation for the company's sustainable development and market competitiveness.
